Ford Takes the Top
Buying a new vehicle is a big investment, and every driver wants to know they’re choosing a brand they can trust. That’s why Ford’s latest achievement is such exciting news.
For the first time since 2010, Ford has been named the No. 1 mainstream brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS), one of the automotive industry’s most respected measures of new-vehicle quality. After years of continuous improvement, Ford has climbed from 15th place among mainstream brands just a few years ago to the very top.
At Pittsville Ford, we’re proud to offer a lineup built on quality, innovation, and reliability, giving our customers even more confidence when it’s time to drive home in a new Ford. See which Ford models ranked in the top and shop them online or in person today at our trusted Ford dealership!
What Makes This Award So Important?
The J.D. Power Initial Quality Study looks at the real experiences of new vehicle owners during their first 90 days of ownership. Drivers report any issues they encounter, from technology and infotainment to build quality and overall craftsmanship.
Simply put, fewer reported problems mean a better ownership experience. This year’s results show that Ford isn’t just improving its stats in the automotive industry; it’s paving the way.
Built Better From the Ground Up
Quality doesn’t happen by accident. Over the past several years, Ford has reimagined how its vehicles are designed, tested, and built. Engineers, manufacturing teams, suppliers, and software developers now work more closely than ever before, focusing on one shared goal: delivering the highest-quality vehicles possible. Ford has also strengthened its engineering process by bringing in hundreds of experienced engineers to identify potential issues before production even begins. At the same time, manufacturing plants have adopted advanced technology, including AI-powered inspection systems, to catch even the smallest imperfections before vehicles reach customers.
Technology You Can Count On
Today’s vehicles are smarter than ever, and Ford knows drivers expect technology to work just as well as the engine under the hood.
That’s why one of Ford’s biggest improvements came in software and infotainment. Every system now undergoes hundreds of thousands of automated test scenarios before reaching production vehicles, helping create a smoother, more dependable driving experience from day one.
Whether you’re connecting your smartphone, using navigation, or relying on advanced driver-assist technologies, you can enjoy greater confidence behind the wheel.
These Fords Continue to Shine
The impressive overall ranking is backed by outstanding performances from some of Ford’s most popular vehicles. For the second consecutive year, these models ranked highest in their segments:
- Ford F-150
- Ford Mustang
- Ford Super Duty
Several additional favorites also earned Top 3 finishes, including:
- Ford Escape
- Ford Explorer
- Ford Expedition
- Ford Maverick
In total, seven of Ford’s ten eligible vehicles finished among the top three in their categories, more than any other automaker. Whether you need a dependable pickup for work, an SUV for the family, or a versatile daily driver, Ford continues to prove its commitment to building vehicles drivers can rely on.
Why This Matters
When you visit our trusted Ford dealership, you’re not just shopping for a vehicle with impressive features. You’re choosing a brand that’s invested years into making every drive better. From award-winning trucks to family-friendly SUVs, today’s Ford lineup reflects a commitment to craftsmanship, smarter technology, and continuous improvement. It’s all part of delivering the kind of ownership experience our customers deserve. Our team is here to help you explore the latest Ford models, answer your questions, and help you find the vehicle that fits your lifestyle with confidence.
Key Takeaways
Ford’s latest recognition isn’t just another industry award. It’s a reflection of years of innovation, engineering, and a commitment to building better vehicles for drivers like you.
- #1 Mainstream Brand in the 2026 J.D. Power U.S. Initial Quality Study (IQS).
- 41 fewer problems per 100 vehicles compared to last year, marking one of the biggest quality improvements among mainstream automakers.
- Ford F-150, Ford Mustang, and Ford Super Duty earned Best in Segment honors for the second consecutive year.
- Seven of Ford’s ten evaluated models finished in the Top 3 of their respective segments, the highest percentage of any automaker.
- Ford achieved these results through significant investments in engineering, manufacturing, software testing, and quality control, all with one goal: delivering a better ownership experience.
Experience Ford’s Award-Winning Lineup Today
There’s a reason more drivers continue to choose Ford.
Now recognized as the No. 1 mainstream brand for initial quality, Ford is setting a new benchmark for reliability and customer satisfaction. If you’re ready to experience the difference for yourself, visit Pittsville Ford and explore our wide selection of new Ford trucks, SUVs, and cars.
We look forward to helping you find a vehicle you’ll enjoy for years to come!
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